Strategic Marketing Manager

TL;DR

Strategic Marketing Manager (Manufacturing): Contributing to sustainable and profitable growth of equipment and service business through cross-functional collaboration on strategic projects with an accent on strategic processes, portfolio extension, and risk analyses. Focus on running strategic cycles, executing programs, performing business and competitive analyses, and delivering strategic recommendations.

Location: Parma, PR (Italy)

Company

Global manufacturing company focused on equipment and services for sustainable growth.

What you will do

• Support key strategic processes including Strategic Cycle and Strategic Plan definition.
• Contribute to Portfolio Extension Program execution and coordinate specific projects.
• Conduct strategic risks analyses, impact assessments, scenario planning, and governance coordination.
• Perform business and competitive analyses, synthesizing into strategic recommendations.

Requirements

• University education, ideally in STEM.
• English fluency required; Italian and French welcome.
• 5-10 years in strategic functions (marketing, brand development, market research, strategy), ideally in manufacturing.
• High autonomy, leadership to influence and drive actions.
• Curiosity, accountability, entrepreneurship, eagerness to learn and test.

Nice to have

• Italian or French language skills.

Culture & Benefits

• Autonomous environment with focus on purpose-driven, data-led execution.
• Emphasis on innovation, challenging status quo, and exploring growth opportunities.
• Permanent contract in Parma, Italy.