Director, Planning (Media)

TL;DR

Planning Director (Media): Develop media strategies and plans for government communications campaigns with an accent on channel ecosystems, consumer journey thinking, and market trends. Focus on translating strategic approaches into campaign executions, overseeing management, and leading compelling storytelling and idea creation.

Location: London, United Kingdom. Hybrid approach with teams in the office around four days a week. UK based role requiring right to work in this location.

Company

WPP 650 is a bespoke agency unit within WPP dedicated to serving government clients with impactful public communications using talent, technology, and insights.

What you will do

• Develop advanced media planning strategies, translate strategic approaches into client briefs and pitches.
• Build deep understanding of consumer journeys, client business, and media landscape using internal and external tools.
• Oversee campaign management, ensure quality control, and provide actionable insights for optimizations.
• Lead planning presentations, brainstorm sessions, idea creation, and problem-solving with data and insights.
• Build and maintain mid-senior level client and agency relationships.

Requirements

• Advanced knowledge of media channels, ecosystems, planning best practices, and commercial practices.
• Expertise in comms planning, consumer journey thinking, and multi-media strategies with clear measurement.
• Skilled in practice area knowledge, problem-solving, stakeholder relationships, effective communication, campaign management, storytelling, and ideas creation.
• Right to work in the UK required.

Culture & Benefits

• Hybrid work model with four days in office to foster creativity, collaboration, and connection.
• Competitive medical, dental, vision insurance, group retirement plans, and significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, and mental health awareness days.
• Preferential partner discounts and opportunities for growth and learning at the cutting edge of marketing.