Content Marketing Manager (Cannabis)

TL;DR

Content Marketing Manager (Cannabis B2B): Execute content strategy across channels, create high-impact assets for campaigns, product initiatives, and go-to-market efforts with an accent on storytelling and positioning as industry authority. Focus on translating complex product capabilities into compelling narratives, developing sales enablement materials, and driving engagement through data-informed improvements.

Location: Remote

Salary: $90,000 - $125,000 USD

Company

Largest unified B2B cannabis platform providing licensed businesses with tools to manage operations, order from brands, and accelerate growth across North America.

What you will do

• Execute content strategy across blog, email, web, campaigns, sales collateral, webinars, and video
• Create engaging content like thought leadership, industry insights, case studies, guides, and editorial pieces
• Develop campaign copy for email, landing pages, paid media, and other assets
• Translate product features into benefit-driven content and support go-to-market initiatives
• Collaborate with Sales on enablement materials including decks, one-pagers, and customer stories
• Ensure messaging consistency, monitor performance, and incorporate feedback for continuous improvement

Requirements

• Bachelor's Degree
• 4-6+ years of product or content marketing experience
• Excellent verbal and written communication skills
• Experience creating content for B2B and/or SaaS companies strongly preferred
• Strong organizational, time management, and interpersonal skills with attention to detail

Nice to have

• Familiarity with HubSpot, Salesforce, and Google Analytics