Content Marketing Writer (EdTech)

TL;DR

Content Marketing Writer (B2B SaaS/EdTech): Developing high-impact, conversion-focused content across web, campaigns, and customer storytelling with an accent on translating complex product insights into benefit-driven narratives. Focus on bridging messaging and action, owning the company blog and ebooks, and optimizing content for search and AI engines (AEO).

Location: Remote (Must be based in the US)

Salary: $75,000 - $85,000 per year

Company

hirify.global is a leader in visual and audio-based learning, providing a video knowledge management platform for businesses and universities.

What you will do

• Optimize website copy and landing pages to increase visitor conversion and turn visitors into advocates.
• Develop end-to-end customer case studies and success stories through customer interviews.
• Manage the company blog and ebooks, focusing on Higher Education trends to build credibility.
• Create compelling content for campaigns, social media, email, and nurture programs.
• Collaborate with Product Marketing and Demand Generation to align content with ICP insights.
• Implement SEO and AEO (AI Engine Optimization) best practices to ensure high visibility.

Requirements

• 3-5 years of experience writing for B2B SaaS audiences, ideally within EdTech or Higher Education.
• Proven portfolio featuring high-converting headlines and deep-dive narratives.
• Strong storytelling instincts and interviewing skills to extract insights from customers.
• Fluency in modern search optimization (SEO and AEO) best practices.
• Must be based in the United States.

Nice to have

• Familiarity with WordPress, Semrush, and GA4.
• Experience working alongside or briefing a performance marketing agency.

Culture & Benefits

• Remote-first work environment.
• Comprehensive health insurance and flexible spending accounts (FSA).
• Retirement savings plans.
• Life and disability insurance programs.
• Paid and unpaid time away from work.

Hiring process

• Application review and Recruiter call.
• Video interview and assessment.
• Hiring Manager call and interview loop.
• Debrief and offer.