Founding Growth Lead (AI-native B2C Mental Health)

TL;DR

Founding Growth Lead (AI-native B2C mental health): Designing and executing growth roadmaps for patient acquisition, activation, and retention in an insurance-covered psychiatry clinic with an accent on multi-channel execution and analytics. Focus on running A/B tests, optimizing funnels, and building scalable playbooks while partnering cross-functionally in a regulated environment.

Location: Remote (US visa sponsorship available)

Company

AI-native mental health clinic backed by Y Combinator with $7M+ raised, $3M+ ARR, expanding nationally from Texas beachhead.

What you will do

• Design and execute growth roadmap, prioritizing high-impact experiments across acquisition, activation, and retention.
• Own multi-channel execution including performance marketing (Google, Meta), social, directories, lifecycle messaging, referrals, partnerships, SEO, and content.
• Run analytics and experimentation using PostHog and SQL for funnel analysis, metrics definition, and A/B tests.
• Optimize conversion and patient experience in landing pages, onboarding, scheduling, and lifecycle touchpoints.
• Synthesize data, user interviews, and feedback into prioritized growth decisions.
• Partner with product, engineering, design, and clinical teams to ensure compliance and quality.
• Build scalable playbooks for growth channels to support company scaling.

Requirements

• 2–5+ years in growth, consulting, product strategy, marketing, or similar operator role
• Hands-on experience with multiple acquisition channels (paid social, SEM, directories, lifecycle comms, referrals, partnerships, SEO)
• Strong analytical skills including funnel analysis, experimentation design, data storytelling, PostHog, basic SQL
• Track record of moving quickly in ambiguous environments, ruthless prioritization, execution
• Clear written and verbal communication, high ownership mindset, autonomy

Nice to have

• Experience in digital health, consumer growth, consulting (MBB), regulated environments (HIPAA, healthcare advertising)

Culture & Benefits

• Flexible unlimited vacation policy and work hours
• Remote work setup with meal stipends
• High autonomy, ownership over metrics, freedom to shape processes
• Growth opportunities into executive leadership for top performers
• Impactful work improving access to mental health care for millions

Hiring process

• Resume + application screen
• Founder conversation
• Onsite interview
• Professional reference check