Product Marketing Lead (AI)

TL;DR

Product Marketing Lead (AI/Logistics): Shaping positioning, narrative, and end-to-end launches for a programmable logistics platform with an accent on technical curiosity, business acumen, and creativity. Focus on building a scalable PMM function from scratch and integrating an AI-native workflow to compound professional craft.

Location: Remote (USA)

Company

hirify.global is an AI-native platform that powers modern logistics infrastructure for major brands like Walmart and 7-Eleven.

What you will do

• Own hirify.global's positioning and narrative across enterprise retailers, grocers, healthcare, and platform partners.
• Lead end-to-end launches, from shaping product requirements to messaging, asset production, and business impact measurement.
• Distill customer signals into actionable patterns to guide Product development and Sales strategies.
• Establish and maintain a living competitive intelligence system to enable the sales team in real-time.
• Build the internal launch system, including rituals, templates, and AI-driven playbooks.
• Optimize pricing, packaging, and sales plays to increase organizational velocity at every customer touchpoint.

Requirements

• 8+ years of experience in product marketing at high-growth B2B technology companies.
• Proven success owning positioning and launches for complex platform products (infrastructure, fintech, or logistics).
• Active, daily use of LLMs (Claude) and AI prototyping tools (Replit) as the core of your professional workflow.
• Exceptional writing and narrative craft capable of creating copy with emotional resonance.
• Proficiency in analyzing CRM data (funnels, pipelines, win/loss) to drive decisions.
• Experience building or scaling a PMM function.

Nice to have

• Prior experience in logistics, commerce infrastructure, or B2B platforms with technical buyers.
• Previous experience as a Product Manager or in customer-facing roles.
• Personal experience building and shipping side projects using AI tools.

Culture & Benefits

• Early-stage, well-funded startup environment with significant career growth potential.
• Quarterly team on-sites for bonding and strategic alignment.
• Competitive compensation package including equity opportunities.
• Flexible paid time off.
• Comprehensive health, dental, and vision insurance.