Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Leading go-to-market strategies and app store optimization for a personalized AI entertainment platform with an accent on user acquisition, monetization conversion, and brand positioning. Focus on designing high-converting in-product copy, executing ASO strategies across iOS and Android, and building a scalable PMM function from the ground up.

Location: Must be based in Redwood City, CA

Salary: $180K – $200K + Equity

Company

hirify.global empowers people to connect, learn and tell stories through interactive AI entertainment, serving over 20 million monthly users.

What you will do

• Lead end-to-end GTM strategy for product launches, including positioning, messaging, and branded campaigns.
• Own ASO performance for iOS and Android, focusing on keyword strategy, metadata optimization, and conversion rates.
• Write and optimize high-converting in-product copy for monetization surfaces, paywalls, and upgrade prompts.
• Develop and maintain the product positioning framework and monitor the competitive landscape.
• Manage the subscription promo calendar and execute trial offers and discounts.
• Collaborate with Monetization PMs to translate revenue strategies into compelling user messaging.

Requirements

• 5–8+ years of product marketing experience in high-growth consumer tech, AI, or subscription-based companies.
• Proven track record of leading product launches and branded campaigns that drive measurable adoption and revenue.
• Strong hands-on copywriting skills for conversion-focused in-product flows.
• Deep expertise in App Store Optimization (ASO) for iOS and Android.
• Analytical proficiency in A/B testing, funnel metrics, and data-driven copy refinement.
• Must be located in Redwood City, CA.

Nice to have

• Experience as an early PMM hire building the function from scratch.
• Experience marketing to Gen Z or community-driven audiences.
• Familiarity with LLMs and conversational AI products.
• Background in growth, lifecycle marketing, or product-led growth.
• Experience with international ASO or localization.

Culture & Benefits

• Competitive base salary and equity packages.
• Opportunity to be the first dedicated PMM hire at a unicorn AI company.
• Fast-paced, scrappy environment with high ownership and autonomy.
• Work on a product recognized as Google Play's AI App of the Year.