Director, Product Marketing (SaaS)

TL;DR

Director, Product Marketing (SaaS): Leading the product marketing function to define GTM strategies and articulate value for a workforce skills intelligence platform with an accent on solution positioning, pricing, and packaging. Focus on scaling the PMM function, driving adoption and expansion ARR, and aligning cross-functional teams to shape market perception.

Location: Remote (USA). Applicants within 45 miles of Westlake/Dallas, TX are expected to work onsite Tuesday through Thursday.

Salary: $155,800 - $205,000 USD

Company

hirify.global provides a learning platform dedicated to accelerating technology skills for the tech workforce, focusing on AI, cloud computing, and cybersecurity.

What you will do

• Own and evolve product positioning, messaging, and value propositions for enterprise, tech teams, and individual learners.
• Define and refine pricing and packaging strategies aligned with customer segments and market dynamics.
• Lead GTM planning for new product launches, including strategy, segmentation, and success metrics.
• Build and scale sales enablement programs, such as pitch decks, battlecards, and competitive positioning.
• Analyze target personas and competitive landscapes to inform internal strategy and act as the voice of the customer.
• Mentor and lead a high-performing product marketing team and establish strategic launch frameworks.

Requirements

• 8-10+ years of experience in product marketing, preferably in B2B SaaS, learning platforms, or developer-focused products.
• Proven track record of leading PMM teams and scaling GTM strategies.
• Experience partnering with Analyst Relations (e.g., Gartner, Forrester) to influence category positioning.
• Exceptional storytelling and communication skills for enterprise buyers and technical audiences.
• Must be based in the USA.

Culture & Benefits

• Blended work environment supporting collaboration, flexibility, and connection.
• Mission-driven culture focused on the future of tech upskilling.
• Unlimited PTO and comprehensive medical coverage.
• Wellness reimbursement and professional development funds.
• Competitive compensation with bonus eligibility.