Content Growth & SEO Specialist (SaaS)

TL;DR

Content Growth & SEO Specialist (SaaS): Optimizing content performance across search and website experiences with an accent on discoverability and AI-driven search behaviors. Focus on aligning content with search intent, implementing Answer Engine Optimization (AEO), and refining AI-generated content for human-centric quality.

Location: Remote Canada

Company

A global provider of software solutions simplifying operations in Legal, Risk, Compliance, and HR functions.

What you will do

• Execute SEO strategies by conducting keyword research and mapping search intent to content opportunities.
• Optimize website copy and existing assets to improve readability, organization, and search visibility.
• Implement Answer Engine Optimization (AEO) to improve visibility in AI search interfaces and LLM-generated responses.
• Analyze organic traffic and conversion signals to provide actionable insights for future content priorities.
• Collaborate with Content, Product Marketing, and Web teams to align SEO efforts with GTM initiatives.

Requirements

• 2-4+ years of experience in SEO, content marketing, or digital marketing.
• Must be based in Canada.
• Proficiency with keyword research, on-page SEO, and tools like GA4, SEMRush, HubSpot, or Salesforce.
• Ability to use generative AI tools for drafting while maintaining a natural human voice.
• Analytical mindset to translate data into content optimization strategies.

Nice to have

• Experience in B2B SaaS, HR tech, or regulated industries.

Culture & Benefits

• Inclusive work culture centered around diverse people practices and learning opportunities.
• Entrepreneurial environment combined with enterprise investment.
• Globally dispersed, close-knit team.
• Equal-opportunity employer providing accommodation requests during the hiring process.