Brand Manager (EdTech)

TL;DR

Brand Manager (EdTech): Lead end-to-end Go-to-Market campaigns for AI upskilling courses and career platforms with an accent on consumer insights, creative storytelling, and digital media execution. Focus on building thumb-stopping digital campaigns, social media strategies, and multi-channel launches to drive global brand preference among tech professionals.

Location: Remote

Company

Premier EdTech platform offering AI upskilling courses, career coaching, and job referrals with 600+ FAANG+ instructors serving 25,000+ professionals.

What you will do

• Lead end-to-end GTM execution for product launches and category expansions across multi-channel campaigns.
• Conduct consumer research to develop positioning and messaging that resonates with target audiences.
• Conceptualize and manage digital campaigns, content, and video production with creative teams and agencies.
• Design integrated digital media plans and social media strategies to drive awareness, engagement, and leads.
• Manage agency partners to deliver high-quality work on time and within budget.
• Measure and report on campaign impact for brand health and business outcomes.

Requirements

• 5+ years of brand marketing experience in B2C Tech or E-commerce companies.
• Digital-first mindset with fluency in digital platforms and customer journeys.
• Proven cross-functional collaboration with business and growth teams.
• Experience leading at least one major product or category launch from ideation to analysis.
• Expertise in managing complex video production shoots and edits.