Head of Brand (iGaming)

TL;DR

Head of Brand (iGaming): Lead the evolution of hirify.global’s brand by building strategy from the ground up, defining positioning, tone of voice, personality, and creative platforms with an accent on bold, unexpected execution across ATL, digital, social, partnerships, and product. Focus on developing integrated campaigns, managing agencies, optimizing media investment, and measuring brand impact to drive growth.

Location: Based in London or Gibraltar

Company

hirify.global redefines sports betting and casino with a player-first approach powered by proprietary tech platform, automated sportsbook, standout UX, and 'Supercharging' feature for thrilling experiences.

What you will do

• Build and own multi-brand strategy, defining positioning, personality, tone of voice, and guidelines.
• Lead insight and market research to shape long-term brand direction.
• Oversee integrated brand campaigns across ATL, digital, social, and partnerships.
• Manage creative agencies for strategic direction and high-quality execution.
• Lead ATL media planning, buying, and optimization with media agencies.
• Ensure consistent brand presence across customer touchpoints, including product and CRM.
• Collaborate with digital marketing, CRM, UX, product, and data teams.
• Build frameworks to measure brand awareness, consideration, and campaign effectiveness.

Requirements

• 5+ years in brand marketing, ideally high-growth B2C, gaming, sports, entertainment, or regulated industry
• Proven track record building and scaling brands
• Hands-on experience planning and buying media (VOD, OOH, radio, influencer)
• Experience developing and delivering integrated ATL + digital campaigns
• Strong strategic thinking for brand positioning, storytelling, and guidelines
• Experience managing creative, media, and production agencies
• Deep understanding of full-funnel brand building and performance marketing
• Ability to craft narratives and influence senior stakeholders
• Creative eye for brand, design, tone, and execution

Culture & Benefits

• Private healthcare coverage
• Quarterly performance bonuses based on team goals and business impact
• Well-being allowance for wellness or fitness
• Weekly team lunch offsite
• Long service rewards with travel perks
• Regular team socials, events, and off-sites