Senior Marketing Automation Specialist

TL;DR

Senior Marketing Automation Specialist: Supports and optimizes advanced marketing automation workflows and leads strategies with an accent on lead nurture, scoring, routing, and lifecycle programs. Focus on managing platform integrations, executing campaigns with dynamic content and A/B testing, and providing strategic insights to improve marketing performance.

Location: Arlington - 1801 S Bell (INDG), onsite

Company

hirify.global, an affiliate of Bloomberg L.P., is a leading source of legal, tax, regulatory, government, and business information for professionals.

What you will do

• Build and optimize advanced workflows, lead scoring, routing, and lifecycle implementations.
• Proactively manage MAP-CRM sync issues and develop platform logic for seamless lead flow.
• Advise marketing and sales teams on automation best practices.
• Lead campaign execution, including dynamic content, triggered workflows, and A/B testing.
• Maintain operational documentation, support compliance, and ensure data hygiene.
• Serve as an informal mentor, providing training and guidance to junior team members.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of hands-on experience with a MAP (preferably Salesforce Marketing Cloud).
• Experience with CRM integration (Salesforce preferred) and troubleshooting sync issues.
• Proficiency in HTML and SQL for customization and data management.
• Strong analytical skills and ability to translate data into strategic actions.
• Ability to communicate complex technical concepts in clear business terms.

Nice to have

• Experience in B2B or agency environments.
• Familiarity with project documentation tools like Confluence and Jira.
• Knowledge of data privacy and compliance (GDPR, CAN-SPAM).
• Relevant marketing automation certifications.

Culture & Benefits

• Fast-paced environment with focus on continuous improvement.
• Commitment to equal opportunity and non-discrimination.
• Opportunity to mentor peers and drive marketing success through technology.