Head of Marketing UK

TL;DR

Head of Marketing UK: Own and define the full marketing strategy for UK market entry and growth, build and lead the marketing team from scratch with an accent on performance marketing, user acquisition, retention, and brand positioning. Focus on driving revenue across channels, optimizing key metrics like CAC and ROAS, and scaling international expansion.

Location: Based in the UK (London, hybrid flexibility)

Salary: £90,000 – £110,000 base salary per annum

Company

Builder of superior application platforms with the leading insurance platform in Southeast Asia serving 8M+ users, now expanding into AI-integrated apps globally.

What you will do

• Own and define full UK marketing strategy aligned with global priorities
• Build, hire, and lead the UK marketing team from scratch
• Drive user acquisition, retention, and revenue growth across channels like Meta, Google, TikTok
• Lead cross-channel campaigns, content creation, and brand positioning
• Manage budget, agencies, stakeholders, and performance metrics (CAC, ROAS, LTV)
• Partner with product, design, data teams and lead GTM for new products

Requirements

• Based in London (hybrid flexibility)
• 7–12 years in marketing across strategy and execution
• Proven track record scaling marketing and driving growth
• Expertise in performance marketing, full-funnel strategy, paid media, SEO, content, CRM, analytics
• Experience building/leading teams in startup/high-growth environments
• Strong data literacy, budget management, leadership, and communication skills

Nice to have

• Familiarity with Google Analytics, Meta Ads Manager, HubSpot, Hotjar
• Experience in brand building, influencer marketing, partnerships
• Launching or scaling new markets (UK/Europe)

Culture & Benefits

• Competitive compensation with performance bonuses
• Full ownership and high autonomy with clear accountability
• Fast-growth environment with direct business impact
• Flat organization valuing ownership, speed, outcomes over hierarchy
• Hands-on contribution expected from all, including leadership