Senior Product Marketing Manager (Core Products)

TL;DR

Senior Product Marketing Manager (Core Products): Take full ownership of product marketing strategy for a high-impact B2C digital product with an accent on segmentation, positioning, messaging, and go-to-market planning. Focus on optimizing the full customer journey from acquisition to monetization, leading cross-functional growth initiatives, and executing data-driven experiments including A/B testing and CRO.

Location: Fully remote with flexibility to work from anywhere (position posted for Turkey)

Company

International company with a highly distributed team building a high-impact B2C digital product.

What you will do

• Define and own end-to-end product marketing strategy, including segmentation, positioning, messaging, and go-to-market planning
• Lead cross-functional teams across user acquisition, CRM, creative, analytics, and product to execute growth initiatives
• Optimize full customer journey from acquisition, onboarding, activation, retention, to monetization with focus on lifetime value
• Conduct market and competitive research to identify opportunities and develop growth hypotheses
• Design, execute, and analyze experiments like A/B testing and CRO to improve funnel performance
• Track, measure, and report key metrics such as revenue, conversion rates, and engagement

Requirements

• 5–7+ years of experience in senior product marketing, growth, or marketing leadership roles within B2C digital products
• Proven ability to drive impact on revenue, conversion, retention, and LTV
• Strong expertise in segmentation, positioning, and messaging frameworks
• Solid understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization
• Experience with experimentation methodologies including A/B testing and CRO
• Demonstrated leadership in cross-functional environments with analytical, data-driven mindset

Culture & Benefits

• 28 days of paid vacation per year
• 7 additional wellness days for personal needs
• Employee referral bonuses up to $5,000
• 50% reimbursement for professional development, courses, and conferences
• Health-related financial support up to $1,000 per year; corporate discounts on English programs
• Workspace support up to $1,000 every 3 years; internal recognition and rewards system

Hiring process

• AI-powered matching via hirify.global to shortlist top candidates
• Interviews, assessments, and final decisions managed by the hiring company