Senior Performance Marketing Specialist (Mobility)

TL;DR

Senior Performance Marketing Specialist (Mobility): Managing rider acquisition strategy in select markets with an accent on campaign optimization across Google, Meta, and TikTok. Focus on maximizing ROI through rigorous budget experimentation, incrementality testing, and data-driven creative iteration.

Location: Tallinn, Estonia (Hybrid: minimum 12 in-office days per month)

Company

hirify.global is one of the fastest-growing tech companies in Europe and Africa, focused on creating sustainable urban mobility solutions.

What you will do

• Lead the end-to-end growth roadmap and budget experimentation strategies to maximize ROI across business verticals.
• Design and scale high-impact performance campaigns on Google, Meta, and TikTok, optimized for user acquisition and business KPIs.
• Execute a rigorous testing culture for budget allocation, creatives, and platform betas to drive growth improvements.
• Collaborate with local stakeholders to adapt strategies based on regional context and market performance.
• Analyze creative performance data to provide actionable insights for the creative production team.
• Monitor KPIs such as Paybacks, CPA, and iROI to provide data-backed recommendations for quarterly planning.

Requirements

• Proven experience scaling campaigns on Google, Meta, and TikTok, including deep technical setup knowledge.
• Experience managing high monthly budgets (5-digit+) with full accountability for ROI results.
• Strong analytical mindset with experience in incrementality and conversion lift tests.
• Proficiency with web and app attribution tools such as GA4 and MMPs (AppsFlyer, Adjust, or Singular).
• Ability to independently ideate testing initiatives and communicate results across cross-functional teams.
• Location: Must be based in Tallinn, Estonia

Nice to have

• Basic knowledge of Figma or Canva for creative analysis.

Culture & Benefits

• Competitive salary and stock options.
• Wellness perks supporting physical and mental health.
• One-month paid sabbatical after 5 years of service.
• Hybrid work model balancing flexibility and in-person collaboration.
• Regular company events and team gatherings.