Head of Product (DTC E-commerce)

TL;DR

Head of Product (DTC E-commerce): Define and own multi-quarter product vision and roadmap for core hair tools portfolio and new opportunities with an accent on customer research, competitive analysis, and supplier management. Focus on launching new products, optimizing existing ones through feedback and experiments, and building structured development processes.

Location: United Kingdom, Remote-first with global flexibility

Company

Fast-growing DTC e-commerce business focused on beauty and haircare products.

What you will do

• Define and own the multi-quarter product vision and roadmap
• Conduct customer research, competitive analysis, and market validation
• Source, evaluate, and launch new products through suppliers and manufacturers
• Improve existing products based on feedback, returns, reviews, and NPS
• Design, run, and iterate product experiments with clear metrics
• Collaborate with marketing, operations, and partners for execution
• Build and implement a flexible product development process

Requirements

• 4+ years in Product, Category, or Brand Management in DTC e-commerce, consumer products, beauty, or haircare
• Proven track record of launching products and running lean experiments
• Strong customer insight skills from interviews, surveys, and feedback
• Analytical expertise to interpret data, track KPIs, and inform decisions
• Experience collaborating with performance marketing teams
• High bias for action, structured approach, and strong communication

Nice to have

• Experience with older or accessibility-focused customer segments
• Knowledge of hair tools, beauty devices, or assistive products
• Working with Asian manufacturers (e.g., China)
• Familiarity with reviews, NPS, and customer feedback systems
• Exposure to performance marketing, CRO, or growth teams

Culture & Benefits

• Full ownership and autonomy over product strategy
• High impact on revenue, customer satisfaction, and growth
• Remote-first with global flexibility
• Collaborative, fast-paced, experimental environment
• Opportunity to build and lead a product team
• Cross-functional strategic exposure