Director of Shopify (DTC)

TL;DR

Director of Shopify (DTC): Own and scale the Shopify channel end-to-end as a major revenue driver with an accent on technical management, CRO, analytics, and lifecycle marketing. Focus on optimizing conversion funnels, launching products rapidly, building dashboards, and leading a specialized team for long-term growth.

Location: Remote (Canada, aligned to PST)

Company

Fast-growing DTC brand in supplements and health/wellness.

What you will do

• Own and scale Shopify channel, driving revenue, CVR, AOV, and LTV.
• Manage Shopify ecosystem including themes, integrations, and site performance.
• Lead product launches with optimized pages, bundles, subscriptions, and merchandising.
• Drive CRO through A/B testing, funnel optimization, and data experimentation.
• Build analytics dashboards for performance tracking and attribution.
• Execute lifecycle marketing strategies for retention and repeat purchases.
• Collaborate cross-functionally and establish scalable processes.
• Build, mentor, and lead a Shopify team.

Requirements

• Proven experience scaling Shopify stores in DTC brands with impact on revenue, CVR, AOV, LTV, retention.
• Strong expertise in Shopify: themes, Liquid, apps, integrations.
• Advanced skills in analytics, CRO, A/B testing, dashboard building.
• Deep experience with Klaviyo for lifecycle marketing, segmentation, automation.
• Understanding of tracking, attribution, pixel implementation.
• Located in Canada with flexible scheduling aligned to PST timezone.
• Experience in supplements/health/wellness preferred.
• Leadership experience or readiness to build teams.

Culture & Benefits

• Competitive salary with performance incentives.
• Fully remote with flexible scheduling.
• High ownership and visibility in scaling DTC channel.
• Career growth in entrepreneurial environment.
• Cross-functional leadership exposure.
• Tools and resources for learning.