Senior Growth Product Manager (D2C)

TL;DR

Senior Growth Product Manager (D2C): Launching and optimizing high-converting web funnels from zero to one for D2C subscription products with an accent on conversion rate optimization and market research. Focus on designing end-to-end user experiences, running A/B tests, and leveraging AI tools to scale ARPU and CVR.

Location: Remote (Must be located in Serbia, EU, Georgia, Montenegro, Ukraine, or within ± 4 hours of CET)

Company

A leading technology company specializing in innovative D2C subscription products across multiple sectors.

What you will do

• Conduct market, audience, and competitor research to define funnel concepts and value propositions.
• Design and launch new web funnels end-to-end, including structure, copy, and wireframes.
• Develop acquisition angles, hooks, and messaging in collaboration with the creative team for paid social.
• Build and execute an A/B testing roadmap to scale conversion rates (CVR) and ARPU.
• Identify friction points and optimize user flows using Mixpanel funnel and cohort analysis.
• Integrate AI tools into the daily workflow to accelerate copy and prototype production.

Requirements

• 2+ years in growth product management, CRO, or funnel ownership with verifiable results.
• Proven track record of building and launching at least one web funnel from zero to live.
• Strong skills in funnel copywriting and independent offer development.
• Hands-on proficiency in Mixpanel for event-level reporting and analysis.
• Active daily use of AI tools (Claude or equivalent) for conceptual work.
• Must be based in Serbia, EU, Georgia, Montenegro, Ukraine, or within approximately ± 4 hours of CET.

Culture & Benefits

• Full remote work environment promoting a healthy work-life balance.
• Unlimited paid time off (PTO) and paid national holidays.
• Company-provided MacBook for all employees.
• Flexible Independent Contractor (B2B) agreement options for autonomy and tax advantages.

Hiring process

• Recruiter Screening (40 minutes).
• Hiring Manager Interview (60 minutes).
• Final Interview (30 minutes).