APAC Publishing Manager, WR (Gamedev)

TL;DR

APAC Publishing Manager (Wild Rift): Overseeing marketing and publishing initiatives for League of Legends: Wild Rift in the Philippines and APAC priority markets with an accent on branding strategies, campaign execution, and vendor management. Focus on developing local marketing assets, aligning content roadmaps with global strategy, and driving performance through KPIs.

Location: Onsite in Manila, Philippines

Company

Riot Games, creators of League of Legends, dedicated to player-focused game development and localized experiences in APAC.

What you will do

• Develop branding and marketing strategies for Wild Rift in Philippines and APAC markets.
• Lead execution of marketing programs in collaboration with APAC teams and local agencies.
• Manage contracts, budgets, vendor relationships, and team performance.
• Oversee development of local marketing assets aligned with brand guidelines.
• Coordinate communication across social media, web, and other channels.
• Own content roadmap, publishing plans, channel executions, and KPIs to maximize performance.

Requirements

• Fluent in English and proficient in Filipino (business level)
• Bachelor’s degree and 5+ years of marketing experience in relevant field
• Experience in mobile publishing and commitment to building team capabilities
• Games fan, especially Riot titles and esports knowledge
• Proactive, strategic thinker with strong analysis and communication skills
• Open-minded, independent, and able to manage big-picture insights into actionable ideas

Nice to have

• Experience with cross-platform products and cultural brands
• Working on products at various development stages
• Facilitating creative professionals and organizational management

Culture & Benefits

• Join tight-knit team prioritizing player experience, innovation, and passion for gaming
• Work in Manila with focus on local player experiences
• Collaborate with internal teams and third-party operators
• Environment encouraging experimentation, unconventional approaches, and player-centric decisions

Hiring process

• Submit resume and cover letter with fun intro showing passion for games
• High volume of applications; standout submissions prioritized