Business Analyst

TL;DR

Business Analyst (Media Measurement): Synthesizing information from multiple platforms and syndicated sources into clear insights for media campaigns and strategic decision-making with an accent on campaign performance tracking and ROI optimization. Focus on creating high-quality reports, dashboards, and visualizations using quantitative skills and media math.

Location: New York, 10020

Salary: $54,100 - $74,900

Company

Staffing firm providing major medical, dental, vision, 401k, and statutory sick pay benefits for assignments 13+ weeks.

What you will do

• Distill data from various platforms and syndicated sources into impactful insights for stakeholders.
• Track, analyze, and report on campaign performance using cross-platform measurement systems.
• Create presentations and dashboards in Excel and PowerPoint to communicate findings.
• Apply quantitative skills and media math to optimize campaign delivery and ROI.
• Monitor platforms with social listening tools to identify trends and audience sentiment.

Requirements

• 3+ years relevant experience at media company, agency, or vendor
• Bachelor’s degree in related field
• Advanced Excel proficiency (pivot tables, complex formulas, data cleaning)
• Advanced PowerPoint expertise (formatting, charts, professional slide decks)
• Familiarity with cross-platform measurement (Nielsen, Adobe Analytics, comScore) and social tools (Talkwalker, ListenFirst)
• Strong quantitative skills and media math knowledge

Culture & Benefits

• Equal Opportunity Employer supporting disabled and protected veterans
• Reasonable accommodations for disabilities
• Participates in E-Verify program
• Considers qualified applicants regardless of criminal histories per fair chance laws