Growth Marketing Specialist (B2B)

TL;DR

Growth Marketing Specialist (B2B): Own end-to-end B2B demand generation programs including events, campaigns, ABM, and partner marketing with an accent on pipeline growth, efficiency, and ROI. Focus on managing budgets, vendors, analytics, and leveraging AI tools for automation and productivity.

Based in Mexico City with availability for occasional travel, hybrid role.

Company

Leading cryptocurrency platform in Latin America with over 9 million users, focused on financial inclusion through crypto products.

What you will do

• Manage end-to-end logistics for B2B events including trade shows, webinars, and partner activations; source vendors, negotiate contracts, and build engagement strategies.
• Own marketing budgets, forecasting, tracking, and ROI reporting across events and campaigns.
• Handle HubSpot workflows, lead scoring, automation, data hygiene, and performance dashboards.
• Leverage AI tools daily for content, analysis, automation, and process improvements.
• Collaborate on content creation, sales alignment, and cross-functional initiatives to drive pipeline.

Requirements

• 4+ years in B2B marketing combining demand gen, events, and marketing ops.
• Hands-on with HubSpot (Marketing Hub & CRM).
• Heavy daily use of AI tools (Claude, ChatGPT, etc.).
• Strong analytical skills with spreadsheets and dashboards.
• Excellent English and Spanish communication.
• Based in Mexico City with travel availability.

Nice to have

• Fintech, financial services, or enterprise SaaS experience.
• ABM platforms, paid media, SEO/SEM, analytics tools.
• Event platforms like Whova or Cvent.

Culture & Benefits

• Remote-first environment with unlimited paid time off (Me Time program).
• Employee stock options and zero trading fees via hirify.global Alpha app.
• Extended family leave (4 months for all parents).
• Premium health, dental, and life insurance in Mexico and other countries.
• Mission-driven culture emphasizing urgency, hard skills, and self-management.