Senior Marketing Manager (AdTech)

TL;DR

Senior Marketing Manager (AdTech): Developing and executing the brand and communication strategy for the LATAM region with an accent on market visibility in Mexico and Brazil. Focus on driving PR strategies, high-impact content creation, and regional event management to increase consumer awareness.

Location: Hybrid, Mexico City

Company

Leading omnichannel advertising platform using predictive AI to connect quality media and brand creative globally.

What you will do

• Drive the regional marketing strategy, local forecasting, budgeting, and ROI tracking for the Mexico and Brazil markets.
• Oversee the creation of high-impact marketing materials, including client newsletters, social campaigns, and sales enablement assets.
• Develop and execute local PR strategies and cultivate relationships with key industry media across press, broadcast, and print.
• Ensure all regional campaigns and messaging align with hirify.global’ global brand guidelines.
• Plan and deliver the company's presence at regional events and high-profile industry exhibitions.
• Maintain and localize core brand assets, such as sales decks, case studies, and media kits.

Requirements

• 8–10 years of experience in marketing and communications, preferably within AdTech or media agency environments.
• Proven track record in media relations, PR strategy development, and press release creation.
• Bilingual fluency (written and spoken) in English and Spanish is required.
• Strong experience collaborating with senior leadership and external partners at global brands and agencies.
• Exceptional project and resource management skills with the ability to meet tight deadlines.
• Must be based in Mexico City.

Nice to have

• Fluency in Portuguese.
• Experience in sales enablement and supporting sales teams.
• Hands-on experience leveraging LinkedIn to achieve communication goals.

Culture & Benefits

• Collaborative, forward-thinking environment that fosters innovation and continuous learning.
• Support, tools, and development opportunities to excel in the role.
• Welcoming, diverse, and global company culture built on top performance.
• Employee Resource Groups (ERG) focused on environmental issues, women empowerment, and DEI initiatives.