Marketing Technology Automation Analyst (iGaming)

TL;DR

Marketing Technology Automation Analyst (MarTech): Developing and delivering MarTech solutions for growth and retention with an accent on data architecture and system integrations. Focus on building scalable personalized campaigns across multiple channels and optimizing ETL workflows using KNIME, SQL, and APIs.

Location: Hybrid in New York City

Salary: $85,416 USD

Company

hirify.global is a premier mobile gaming company in the US and Canada, operating leading brands in sportsbook, casino, and daily fantasy sports.

What you will do

• Own the deployment of marketing campaign automations focusing on data architecture.
• Build efficient integrations between systems using ETL tools and REST APIs.
• Manage the AWS-based KNIME marketing server and oversee campaign launches.
• Develop scalable, personalized campaigns across email, mobile, onsite, and digital channels.
• Mentor junior analysts and create standardized ETL templates.
• Audit system data and maintain technical documentation in Confluence.

Requirements

• 3+ years of experience in an operational role utilizing CDPs or ETL tools.
• Advanced SQL knowledge for data extraction and manipulation.
• Experience with ETL/Data Integration tools such as AWS, Microsoft, SAP, or KNIME.
• Proficiency with integration concepts including REST APIs and JSON formats.
• Bachelor's Degree in Business, Economics, Computer Science, or a related field.
• Ability to work effectively with engineering and product teams in an AWS server environment.

Nice to have

• Experience with Python.

Culture & Benefits

• Comprehensive health plans (medical, vision, dental) with some $0 premium options.
• 401(k) matching program up to 5%.
• Generous paid time off, including sick leave and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• Additional perks such as commuter benefits and pet insurance.