Manager, Brand Marketing

TL;DR

Manager, Brand Marketing (CPG): Driving global growth of diverse product portfolio through breakthrough innovation from concept to execution with an accent on category strategy, positioning, messaging consistency, and cross-functional commercialization. Focus on developing product roadmaps, go-to-market plans, creative assets, and ensuring excellence in market execution across all channels.

Location: Needham, MA, United States

Salary: $78,800 - $161,000 USD

Company

Global product design and technology company powered by Shark and Ninja brands, delivering lifestyle solutions sold worldwide through retailers and distributors.

What you will do

• Act as category expert analyzing price, positioning, competition, and market needs to recommend product assortment and roadmap.
• Develop positioning strategies, portfolio architecture, concepts, claims, and pricing to maximize sales.
• Drive consumer-first messaging and assets partnering with Consumer Insights for global markets.
• Collaborate with Product Development, Creative Services, and Sales on worldwide go-to-market plans including packaging, digital, and in-store execution.
• Conduct post-launch evaluations, communicate value propositions to sales, and develop sell-in stories and merchandising.
• Manage creative processes, support best practices across touchpoints, and develop Associate Brand Managers.

Requirements

• 5+ years of Marketing experience with responsibility for Product Marketing, messaging, positioning, and innovation.
• 3+ years in Consumer-Packaged Goods (CPG).
• Experience leveraging consumer insights for marketing programs and campaigns.
• Experience in creative strategy, advertising, and new product launches.
• Degree in Marketing or related field (MBA preferred).

Culture & Benefits

• Outrageously Extraordinary mindset focused on innovation, boundary-pushing, and market disruption.
• Competitive health, dental, vision insurance; HSA with company contribution; 401(k) matching; life/AD&D/disability insurance.
• Generous PTO, company holidays, parental leave, back-up child/eldercare, product discounts, referral bonuses.
• Employee stock purchase, wellness programs, learning programs for growth.
• Emphasis on Diversity, Equity, Inclusion; support for authentic selves and career acceleration.