Content Strategist (Ecommerce)

TL;DR

Content Strategist (Ecommerce): Developing high-performing content for e-commerce platforms with an accent on SEO best practices, retailer capabilities, and customer journey optimization. Focus on creating digital shelf content, conducting keyword research, and leveraging analytics for conversion-driven strategies.

Location: Hybrid office in Cincinnati, OH / Chicago, IL / Minneapolis, MN (USA)

Salary: $70,000 - $90,000 a year

Company

Company of industry experts accelerating digital transformation for ambitious companies through innovative products and services.

What you will do

• Create high-performing digital shelf content including text, image headlines, enhanced content, and digital storefronts like Amazon Stores.
• Optimize content using keyword research, SEO best practices, and retailer algorithms.
• Align deliverables with category research, e-commerce practices, and brand guidelines.
• Collaborate with designers, copywriters, and account teams across multiple retailers.
• Conduct research on industry trends, competitive analysis, and performance metrics.
• Manage project timelines, milestones, and deadlines.

Requirements

• 2-5 years of experience in content creation, optimization, and strategy for e-commerce platforms
• Proven experience developing product detail page (PDP) content
• Understanding of retailer content capabilities (e.g., Amazon Stores vs. Walmart Brand Shop)
• Experience managing content in PIMs/DAMs such as Salsify and Syndigo
• Exceptional written and verbal communication skills
• Experience in collaborative teams, managing multiple projects, and tight deadlines
• Strong understanding of e-commerce trends and customer behaviors