Copywriter (DTC & E-Commerce)

TL;DR

Copywriter (DTC & E-Commerce): Creating conversion-driven copy for digital commerce channels with an accent on brand storytelling and performance metrics. Focus on translating product innovations into consumer-first messaging and leveraging AI tools for content production.

Location: New York, NY (On-site 3x per week)

Salary: $48,800 - $115,000 USD

Company

hirify.global is a global product design and technology company with a diversified portfolio of lifestyle solutions sold worldwide.

What you will do

• Write compelling, conversion-driven copy for landing pages, PDPs, emails, and paid social.
• Develop creative concepts for DTC campaigns and product launches across Shark and Ninja brands.
• Translate product features and innovations into consumer-first messaging to drive purchase intent.
• Leverage AI tools to accelerate ideation, copy iteration, and content production.
• Collaborate with Art Directors, Designers, and Performance Marketing teams from concept to execution.
• Refine messaging using performance data and consumer insights.

Requirements

• 2+ years of experience as a copywriter focusing on DTC or e-commerce.
• Bachelor's degree in English, Communications, Marketing, or a related field.
• Hands-on experience using AI tools (ChatGPT, Claude, etc.) is a mandatory requirement.
• Proficiency in SEO, GEO, and AEO.
• Proven ability to balance brand storytelling with conversion performance across multiple digital formats.
• Must be based in or able to work in New York, NY (hybrid schedule).

Nice to have

• Experience with consumer products, lifestyle, home, or technology brands.
• Familiarity with A/B testing and performance-informed creative development.
• Experience collaborating within in-house creative teams or integrated agencies.

Culture & Benefits

• Medical, dental, and vision insurance with Health Savings Accounts (HSA).
• 401(k) retirement plan with company matching.
• Employee stock purchase program.
• Generous paid time off, company holidays, and parental leave.
• Additional perks including product discounts, pet insurance, and identity theft protection.