Senior Growth Marketing Manager

TL;DR

Senior Growth Marketing Manager (Tenant Screening): Define and execute growth strategy for tenant screening product spanning search (organic & paid), web, email, social, and programmatic channels with an accent on AI-driven SEO, performance marketing, and B2C optimization. Focus on designing experiments, analyzing performance data, refining targeting, product positioning, and scaling user acquisition through cross-functional collaboration.

Location: Hybrid in hirify.global hubs: San Francisco CA, Denver CO, Nashville TN, Santiago Chile; expected 3 days/week in office. Relocation stipend available to hubs.

Salary: $158,000 - $186,000 USD (San Francisco, CA)

Company

hirify.global is building a data platform for background screening and compliance, serving over 100,000 customers like DoorDash, Coinbase, and Lyft.

What you will do

• Define growth and user acquisition strategy across search, web, email, social, and paid channels, overseeing execution with stakeholders.
• Lead AI-driven SEO and B2B/B2BC content strategy using AI tools for content generation efficiencies.
• Optimize B2C website performance through experimentation and collaboration with core marketing team.
• Set direction for B2C paid campaigns on social, display, search, and video, partnering with teams or agencies.
• Refine personas and value propositions with Product team for better resonance.
• Run channel experiments, analyze data, refine targeting, and attribute results to inform strategy.
• Collaborate with product and engineering on roadmap adaptations based on insights.

Requirements

• 6+ years in digital marketing: SEO, performance, email, social, product marketing, ideally in high-growth B2C.
• Familiarity with AI-driven content tools and workflows.
• Experience in B2B/B2C marketing in high-growth tech.
• Proven testing and scaling new channels with speed and efficiency.
• Strong analytical skills; proficient in Google Sheets/Excel, Google Analytics.
• Collaborative self-starter with bias for action and ownership.

Nice to have

• Creative test-and-learn mindset for cutting-edge AI solutions.

Culture & Benefits

• Fast-paced collaborative environment in new business unit (0→1 opportunity).
• 100% medical, dental, vision coverage; up to $25K fertility/adoption/parental reimbursement.
• Flexible PTO, monthly wellness stipend, learning/development allowance.
• Competitive cash/equity; in-office perks like weekly lunches, commuter stipend, snacks.