Senior Creative Strategist (Gamedev)

TL;DR

Senior Creative Strategist (Gamedev): Defining and driving the creative direction for marketing and user acquisition campaigns with an accent on transforming gameplay features and performance data into compelling concepts. Focus on building data-informed strategies, creating actionable briefs for production teams, and iterating based on UA performance metrics.

Location: Remote (Spain)

Company

A game studio focused on creating games that foster a sense of belonging and redefine how game companies operate.

What you will do

• Develop data-informed creative strategies for user acquisition, growth, and store presence.
• Translate gameplay features and player motivations into compelling ad narratives and hooks.
• Write actionable creative briefs for artists, editors, and production teams.
• Analyze performance metrics to extract insights and define next creative iterations.
• Define testing frameworks and creative experimentation roadmaps.
• Monitor competitor creatives and platform trends to identify differentiation opportunities.

Requirements

• Experience in Creative Strategy, Performance Creative, User Acquisition, or Marketing Strategy.
• Strong understanding of performance marketing principles and creative testing methodologies.
• Ability to interpret data and translate it into actionable creative direction.
• Excellent storytelling, copywriting, and communication skills.
• Must be based in Spain.
• Experience in mobile games or live service products is highly valued.

Nice to have

• Interest in leveraging AI tools for creative ideation and testing.
• Familiarity with major ad platform creative best practices.
• Experience with analytics or creative reporting tools.

Culture & Benefits

• Opportunity to have a significant impact on products and company direction.
• Culture of diversity, equity, and belonging.
• Environment that celebrates inclusivity and fosters growth.
• Collaboration with a seasoned team of game industry veterans.