Senior Associate, Digital Campaign Management

TL;DR

Senior Associate, Digital Campaign Management (Digital Marketing): Creation and management of metadata for tracking and reporting marketing campaigns, assisting in email and promotional mailers with quality assurance. Focus on campaign performance analysis, preparation of reports and presentations, and wrap-up procedures in a fast-paced environment.

Work Timings: 2:00 PM to 11:00 PM IST

Company

Leading provider of health information services serving patients, physicians, and health plans through online portals, mobile platforms, and publications. Part of Internet Brands, headquartered in El Segundo, California.

What you will do

• Create and communicate metadata values for tracking and reporting of marketing campaigns
• Assist in creation of email marketing campaigns and promotional mailers, including quality assurance and adherence to program requirements
• Prepare campaign reporting, performance analyses, and presentations for sales, marketing, and clients
• Perform steps to close out campaign marketing, reporting, and tracking

Requirements

• Bachelor’s degree in marketing, Management Information Systems, or Computer Science
• 6+ years in Digital Operations (campaign creation, data analysis, quality assurance)
• 2+ years working with customer data platform (CDP)
• Working knowledge of digital marketing platforms (email, ad serving, social) and channels
• Strong analytical skills to perform calculations and identify errors or inconsistencies
• Software knowledge of Adobe Marketing, Salesforce Marketing Cloud, WorkFront, SharePoint, Google Productivity Tools, YouTrack
• Ability to prioritize multiple tasks and work effectively in a fast-paced, team environment