Senior Executive Programmatic Buying (AdTech)

TL;DR

Senior Executive, Programmatic Buying (Media Solutions): Managing and optimizing programmatic campaigns to achieve client KPIs with an accent on implementation, testing, and analysis. Focus on developing strategies, executing tests, driving revenue growth, and ensuring operational excellence.

Location: Istanbul, Turkey (hybrid, office around four days a week)

Company

hirify.global is WPP's AI-driven media operating unit, delivering creative personalization at scale through media, data, and partnerships powered by WPP Open.

What you will do

• Oversight of campaign implementation, daily optimization, and QA to meet client objectives and KPIs.
• Create media plans and programmatic strategies aligned with client goals.
• Own testing plans, execute innovative tests, and evaluate results.
• Handle client reporting, analyze results for insights, and recommend future optimizations.
• Drive revenue through new opportunities and maintain financial accuracy in planning and buying.
• Build platform knowledge and supplier relationships via training and collaboration.

Requirements

• Passionate about programmatic activation and continuous improvement.
• Proactive in expanding knowledge and capabilities.
• Confident with core platforms: DV360, Adform, Amazon.
• Analytically minded, handling large datasets for trends and insights.
• Excellent verbal and written communication for client and supplier relationships.

Culture & Benefits

• Hybrid work model with office presence around four days a week.
• Comprehensive benefits: competitive medical, dental, vision insurance, group retirement plans, significant paid time off.
• Open, inclusive environment with employee resource groups, in-office events, and mental health awareness days.
• Commitment to growth, development, and leveraging global WPP networks.
• Preferential partner discounts and opportunities for professional connections.