Digital Planning Lead

TL;DR

Digital Planning Lead (Digital Marketing): Driving client digital maturity through the WM-Operating System and Digital Maturity Framework with an accent on channel investment control, technology integration, and commercial best practices. Focus on collaborating with strategy, data, and activation teams, ensuring rigorous digital activation, and advancing analytics solutions.

Location: London, United Kingdom. Hybrid approach with teams in the office around four days a week. UK based role requiring right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open.

What you will do

• Drive client digital maturity progress using indicators, scorecards, and frameworks.
• Control overall digital channel investment and ensure commercial considerations.
• Collaborate with product owners, data partners, strategy, and activation teams for capability and technology alignment.
• Integrate all digital channels into client updates, including ecommerce, affiliates, PPC, and SEO.
• Adopt agile workflows, manage financial processes, SOX compliance, and forecasting.
• Support new business pitches with strong digital solutions.

Requirements

• Right to work in the UK.
• Deep digital or performance marketing expertise with track record in planning or activation.
• Operational leadership inspiring activation specialists in PPC/SEO, programmatic, social, affiliates, ecommerce, and data strategy.
• Detail-oriented champion for intelligent digital work using technology, data, and audiences.
• Strong collaborator building relationships with senior clients, peers, and platform leads.
• Translator of strategic requirements into practical digital plans balancing rigour and innovation.

Nice to have

• Experience identifying growth opportunities and converting proposals.
• Trusted advisor role on digital scoping and troubleshooting.

Culture & Benefits

• Hybrid work with four days in office fostering creativity and collaboration.
• Comprehensive benefits: competitive medical, dental, vision, group retirement plans, significant paid time off.
• Investment in growth: training, development, global networks, employee resource groups.
• Open environment with trust, respect, in-office events, mental health awareness days.
• Preferential partner discounts and opportunities to progress.