Display Marketing Manager (f/m/x)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Display Marketing Manager: Manage and optimize campaigns across GDN, Native (Taboola/Outbrain), and Programmatic Display (DV360, The Trade Desk) with an accent on retargeting strategies and data-driven decision-making. Focus on campaign setup, creative ideation, A/B testing, performance analysis, and continuous optimization.
Location: Germany, Berlin (working from home options)
Company
Europe’s largest independent used car dealer revolutionizing the way customers find and buy cars with unique online and offline presence. Once a unicorn, now a listed public company.
What you will do
- Set up, manage, and optimize display campaigns on Programmatic (DV360, Trade Desk), Native (Taboola, Outbrain, Criteo), and GDN platforms, including retargeting.
- Ideate creative concepts and brief design team for engaging ad assets.
- Conduct A/B tests, analyze results, and provide optimization recommendations.
- Monitor key metrics and report on campaign performance.
- Stay updated on platform trends and best practices.
- Collaborate with senior team members and departments on strategy and execution.
Requirements
- 3+ years in display advertising (GDN, Native, Programmatic), including retargeting
- Fluency in English and another European language (German, Polish, French, Spanish, or Italian)
- Strong analytical skills with campaign reporting and optimization experience
- Creative flair and collaboration with designers/content creators
- Hands-on with A/B testing and performance analysis
- Highly organized, detail-oriented, eager to learn
Culture & Benefits
- International environment with 90+ nationalities
- Education budget for courses, conferences, trainings
- Discounts on brands like Flaconi, Bosch, Apple, Sky; special offers on used cars
- Work-life balance: working from home options, flexible hours, 30 days vacation
- Free access to Headspace for mental well-being
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