Digital Content Planning & Activation Manager

TL;DR

Digital Content Planning & Activation Manager (Marketing): Orchestrating brand and commercial storytelling across digital channels with an accent on content strategy, campaign lifecycle management, and cross-functional collaboration. Focus on balancing luxury brand narrative with commercial performance, innovating storytelling through AI, and driving customer engagement across social and email touchpoints.

Location: Must be based in or willing to relocate to Berlin, Germany (Hybrid model).

Company

hirify.global is a Berlin-based fashion brand specializing in footwear and accessories, known for its design-focused approach and international team.

What you will do

• Own daily content marketing and cross-channel activation planning aligned with seasonal marketing goals.
• Translate commercial objectives and product stories into compelling customer-facing narratives.
• Manage the full campaign lifecycle from initial teaser to launch and sustain phases.
• Oversee the content calendar, including scheduling and posting across social media and email.
• Partner with channel owners to optimize activations and identify emerging content trends.
• Recruit, manage, and mentor marketing interns and working students.

Requirements

• 4+ years of experience in content marketing, campaign management, or omnichannel marketing.
• Proven background in ecommerce or consumer brands, preferably within fashion or luxury.
• Extensive experience briefing and collaborating with creative teams.
• Strong project management skills and proficiency with modern workplace tools.
• Native-level English proficiency required.
• Must be based in or willing to relocate to Berlin, Germany.

Culture & Benefits

• Bright, design-focused office in central Berlin.
• Flexible hybrid working model.
• 30 days of annual leave.
• Subsidized Urban Sports Club membership and public transport pass.
• Relocation assistance and visa support for international candidates.
• Regular team events, including seasonal parties and monthly team lunches.