Marketing Director (Rosetta Stone)

TL;DR

Marketing Director (Rosetta Stone): Devising creative multi-channel marketing strategies that drive customer acquisition and retention for language learning products with an accent on brand positioning, pricing, and international expansion. Focus on integrating efforts across brand advertising, digital marketing, product marketing, email, social media, influencer marketing, and leading B2B strategies for enterprise clients.

Location: Full-time remote for candidates in the United States

Company

hirify.global is the largest EdTech company creating personalized learning products used by millions, including Rosetta Stone for immersive language learning in 25 languages.

What you will do

• Develop marketing strategies with executive leadership to achieve customer acquisition goals and position Rosetta Stone as market leader
• Refine brand narrative and positioning for broad consumer appeal
• Oversee integration of marketing across channels like brand advertising, digital, product, email, social, influencer, affiliate, PR, and SEO
• Own pricing, promotion strategies, and go-to-market planning for product launches
• Implement localized strategies for key international markets
• Lead B2B marketing for Rosetta Stone Enterprise, focusing on messaging, lead generation, and field marketing
• Manage and mentor a small team of marketing generalists and email marketers

Requirements

• BA/BS degree
• 12+ years of consumer brand or integrated marketing experience, including leading overarching strategies
• 5+ years of people management, including managing managers
• Strategic thinking to build short- and long-term plans aligned with company goals
• Exceptional written and verbal communication skills
• Self-starter able to manage complex cross-functional projects and rally stakeholders

Nice to have

• B2B or enterprise marketing experience

Culture & Benefits

• Collaborative culture fostering open exchange of ideas, kindness, and respect
• Passion-driven work on products impacting millions of learners
• Full-time remote work
• Equal opportunity employer promoting diversity and inclusion