Product Marketing Specialist

TL;DR

Product Marketing Specialist (Advanced Industrial): Supporting execution of go-to-market strategies, product positioning, and messaging with an accent on content creation, event marketing, and digital campaigns. Focus on developing marketing plans, product launches, tradeshows, and data-driven optimizations for B2B markets.

Location: Pittsburgh, PA, United States (onsite). Must be able to travel across North America and internationally.

Company

Leading provider of photonic technologies serving life sciences, advanced industrial, semiconductor, avionics, and IoT markets.

What you will do

• Develop and execute go-to-market strategies including product launches, content creation, tradeshows, and media campaigns using performance metrics.
• Create compelling product positioning and messaging for target audiences.
• Collaborate on marketing content like white papers, press releases, videos, and web content.
• Design marketing materials with graphics team aligning to brand standards.
• Plan and execute webinars, tradeshows, and events.
• Support digital marketing including web content, email campaigns, social media, SEO, and PPC.

Requirements

• 3-5 years relevant experience in marketing communications.
• Work experience in B2B markets and global corporate environment preferred.
• University Degree in Marketing/Communications, Business, or related field.
• Proficiency in Microsoft Office; Adobe Creative Suite is an asset.
• Ability to understand technical concepts and translate into customer benefits.
• Excellent written and oral communication skills.
• This position requires compliance with ITAR regulations; visa sponsorship is not available.

Culture & Benefits

• Work in a global team focused on innovation in photonic technologies.
• Cross-functional collaboration with Product Management, Sales, and external agencies.
• Opportunity to contribute to megatrends like precision medicine, industrial automation, AI, and IoT.