Marketing Manager, Tech Portfolio (B2B)

TL;DR

Marketing Manager, Tech Portfolio (B2B Marketing): Planning and executing integrated marketing campaigns for tech-focused B2B events to drive brand awareness and lead generation with an accent on multi-channel execution and content strategy. Focus on managing digital marketing workflows, optimizing campaign performance through data analysis, and coordinating cross-functional deliverables.

Location: Hybrid (New York, USA)

Company

hirify.global is a B2B events and communities business that creates opportunities for professionals to learn and connect across sectors like business technology and healthcare.

What you will do

• Plan and execute integrated multi-channel marketing campaigns (digital, email, social media) for the tech portfolio.
• Develop campaign timelines, manage budgets, and coordinate deliverables with internal teams and external vendors.
• Create compelling content for landing pages, blog posts, and email campaigns aligned with brand guidelines.
• Manage day-to-day digital marketing activities including SEO/SEM and email marketing automation.
• Track and analyze KPIs to measure effectiveness and provide data-driven optimization recommendations.
• Collaborate with Sales, Content, and Events departments to ensure alignment across all initiatives.

Requirements

• 3+ years of marketing experience with hands-on execution of multi-channel campaigns.
• Must be based in New York, USA for a hybrid work arrangement.
• Proficiency with marketing automation platforms (e.g., HubSpot) and CRM systems.
• Experience with web analytics tools, specifically Google Analytics.
• Excellent writing, editing, and project management skills.
• Willingness and ability to travel 1-2 times a year.

Nice to have

• Experience in tech events, media, or B2B marketing.

Culture & Benefits

• Environment rooted in ownership, empathy, teamwork, integrity, and determination.
• Commitment to diversity, inclusion, and equal opportunity employment.
• Opportunities to grow and shape your own career path within a dynamic global business.
• Culture of empowerment and meaningful impact on the communities served.