Paid Ads Specialist (Legal)

TL;DR

Paid Ads Specialist (Google/Meta): Oversee and optimize paid advertising campaigns for a US personal injury law firm with an accent on lead generation, ROAS, and performance metrics. Focus on managing Google Ads, Meta Ads, and organic social media to ensure campaign continuity and drive business growth.

Location: Fully Remote (Pretoria, South Africa), 40 hrs/week in Central Time. Experience working with US-based businesses required.

Salary: $1,400 - $2,000 USD per month

Company

US-based personal injury law firm scaling in-house marketing efforts for lead generation and growth.

What you will do

• Manage and optimize Google Ads campaigns (Search, Display, YouTube).
• Manage and optimize Meta Ads campaigns (Facebook & Instagram).
• Oversee organic social media strategy, posting, engagement, and content calendar.
• Monitor performance metrics like lead generation, cost per lead, and ROI.
• Conduct audience testing, creative testing, and budget optimization.
• Provide performance reports with insights and recommendations; collaborate with leadership on growth goals.

Requirements

• 3-5 years managing paid ad campaigns and social media.
• Proficiency with Google Ads, Meta Ads; proven track record in ROAS and lead generation.
• Experience managing organic social media for businesses.
• Strong written and verbal English; comfortable with video calls.
• Willingness to learn client-specific systems.
• Law firm marketing experience preferred.

Culture & Benefits

• Performance-driven environment focused on responsiveness, efficiency, and measurable impact.
• Fully remote with standard Central Time hours (40 hrs/week).
• Opportunity to own campaigns and contribute to firm growth.