Paid Ads Specialist (Fintech)

TL;DR

Paid Ads Specialist (Performance Marketing): Managing and optimizing paid campaigns across Google, Meta, and Apple Search Ads with an accent on data-driven optimization and user acquisition. Focus on A/B testing, budget management, and performance reporting to drive efficient growth.

Location: Hybrid (Shanghai, China or Taguig City, Metro Manila, Philippines)

Company

hirify.global is a fintech company providing digital wallet and crypto services.

What you will do

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
• Monitor campaign budgets, KPIs, and performance against growth goals.
• Conduct A/B testing on creatives, audiences, and bidding strategies to improve efficiency.
• Analyze campaign data to identify insights and growth opportunities.
• Prepare clear, actionable performance reports for internal stakeholders.
• Collaborate with creative and product teams to align ad strategies with user acquisition goals.

Requirements

• 2-3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
• Strong skills in data gathering, analysis, and reporting using Excel, Google Sheets, or Data Studio.
• Deep understanding of performance marketing metrics such as CTR, CVR, CPI, CAC, ROAS, and ARPU.
• Knowledge of audience targeting, keyword strategy, and attribution models.
• Experience with analytics platforms including Firebase, Appsflyer, and Google Analytics.
• Detail-oriented approach with the ability to manage multiple simultaneous campaigns.

Nice to have

• Experience with CleverTap or other CRM and marketing automation tools.
• Familiarity with web and mobile app user acquisition and retention strategies.

Culture & Benefits

• Opportunity to grow into a mid-level performance marketing role.
• Collaborative, data-driven, and growth-oriented team culture.
• Exposure to multi-channel campaigns within a fast-scaling environment.