Sr. Field Marketing Manager

TL;DR

Sr. Field Marketing Manager (SaaS): Drive regional awareness, engagement, and pipeline across West Coast and Midwest through integrated field programs and event execution with an accent on translating corporate campaigns into high-impact local activations. Focus on partnering with Sales for account-centric campaigns, optimizing ROI via data analytics, and managing budgets for trade shows, roundtables, and partner events.

Location: Remote from Idaho, Oregon, Washington, Illinois, Colorado (USA); must be based on the West Coast; ~30% travel within regions

Salary: $120,000 - $155,000 base + 15% target bonus

Company

hirify.global leads the transformation in data, automation, and AI for business decisions with a platform that helps organizations move faster and tackle complex challenges.

What you will do

• Build and execute integrated field marketing programs aligned to revenue goals, market dynamics, and account priorities.
• Lead end-to-end event execution including sourcing venues, managing vendors, securing speakers, and logistics for trade shows, user groups, and roundtables.
• Partner with Account Executives and SDRs on targeted campaigns, in-person activations, and follow-ups to convert MQLs to opportunities.
• Collaborate with channel and technology partners on co-sponsored events, webinars, and digital campaigns.
• Track program performance using Salesforce, Marketo, and Tableau; optimize based on registrations, attendance, pipeline, and ROI.
• Manage regional marketing budget, forecast spend, negotiate contracts, and ensure brand consistency.

Requirements

• 5+ years in field marketing, demand generation, or regional event management in B2B tech/SaaS
• Demonstrated success driving pipeline in West Coast and/or Midwest; understanding of regional business cultures
• Proven ability to partner with Sales on account-centric programs
• Hands-on experience with marketing automation (Marketo, HubSpot, Eloqua) and CRM (Salesforce)
• Outstanding project-management skills for multiple programs and stakeholders
• Data-driven with proficiency in funnel metrics and ROI analysis
• Clear communicator and negotiator comfortable with executives and partners

Culture & Benefits

• Collaborative, low-ego team valuing experimentation and rapid iteration
• Flexible remote work with ~30% travel for regional events
• Competitive salary, bonus, comprehensive medical/dental/vision, 401(k) match
• Paid parental/caregiver leave, flexible time off, mental health support
• Monthly connectivity stipend ($150), annual home office reimbursement ($200)
• Career development and education assistance