Field Marketing Specialist (Robotics)

TL;DR

Field Marketing Specialist (Robotics): Driving demand capture and generation through integrated marketing campaigns, events, and partner initiatives across the United States with an accent on localized Americas strategies and channel ecosystem collaboration. Focus on executing high-impact events, sales enablement, performance optimization, and budget management to support pipeline growth and business expansion.

Location: United States (IL, MA, MI, NC offices), remote with up to 30% travel within US and occasional to HQ in Denmark

Salary: $96,200 - $145,000 base + discretionary bonus

Company

Market leader in collaborative robots (cobots) and autonomous mobile robots (AMRs) with 75,000+ installations worldwide, part of Teradyne Inc.

What you will do

• Execute integrated marketing campaigns including digital, ABM, and content-driven initiatives to drive pipeline growth in the US market.
• Collaborate with OEMs, integrators, distributors, and partners to co-develop joint marketing programs and expand market reach.
• Plan and manage events from executive roundtables and partner summits to large trade shows.
• Localize Americas/global campaigns for cultural relevance and effectiveness.
• Support sales team with assets, content, and lead strategies to accelerate buyer journeys.
• Track KPIs, optimize programs based on data insights, and manage marketing budget for maximum ROI.

Requirements

• 7+ years of field marketing experience in B2B technology, SaaS, or related industry
• Proven track record in demand generation campaigns and events contributing to pipeline growth
• Experience with partner and channel ecosystems, preferably in the US market
• Strong project management skills to handle multiple initiatives
• Excellent written and spoken communication skills
• Data-driven with experience in marketing automation (HubSpot, Marketo, Salesforce) and analytics
• Willingness to travel up to 30% within the United States and occasionally to Denmark

Culture & Benefits

• Dynamic, fast-growing company with strong US market presence and talented marketing/sales team.
• Opportunity to shape marketing strategy and drive business impact.
• Competitive salary, discretionary bonuses based on performance.
• Robust benefits including medical, dental, vision, FSA, retirement savings, life/disability insurance, paid vacation/holidays, tuition assistance.
• Culture of inclusion, innovation, creativity, and diversity.