Associate Product Marketing Manager

TL;DR

Associate Product Marketing Manager (Fintech): Support go-to-market launches, customer insights, and strategic storytelling for digital banking products with an accent on translating product value into compelling messaging that drives adoption and growth. Focus on crafting narratives, analyzing performance metrics, and collaborating cross-functionally to align customer needs with business goals.

Location: Applicants must be located in the San Francisco Bay Area.

Salary: $117,000 USD to $143,000 USD

Company

Digital banking platform providing tools and visibility for self-made business owners to manage cash flow and build resilient businesses.

What you will do

• Support planning and execution of go-to-market launches for products, features, and initiatives, informed by customer insights and business goals.
• Contribute to research on user needs, pain points, and competitive dynamics; translate into customer-centric messaging and positioning.
• Partner with Product, Brand, and Growth teams to craft narratives communicating value and differentiation across customer touchpoints.
• Track and report on go-to-market performance, campaign effectiveness, and product adoption; analyze results for optimization.

Requirements

• Located in the San Francisco Bay Area.
• 2+ years of product marketing or related experience in B2B or B2B2C tech, ideally SMB-focused products.
• Experience supporting launches or campaigns driving awareness, adoption, or engagement.
• Strong communicator and storyteller able to simplify complex concepts.
• Data-curious with comfort interpreting metrics; highly collaborative and proactive in fast-paced environments.

Culture & Benefits

• Compensation tied to impact with no annual review limits; typical starting salary $130,000 USD for ready candidates.
• Autonomy and ownership in solving big challenges; bias for action and reinvention.
• Direct feedback culture valuing clarity, respect, and growth.
• Inclusive environment prioritizing diversity; accommodations provided.
• Mission-driven focus on helping small businesses thrive.

Hiring process

• Stage 1: 30-minute video call with Talent team.
• Stage 2: 60-minute video call with Director, Product Marketing.
• Stage 3: 45-minute video call with Leadership team.
• Stage 4: Take-home case study + 60-minute team video call.