Senior Performance Marketing Manager (Fintech)

TL;DR

Senior Performance Marketing Manager (Fintech): Developing and scaling performance marketing programs for brokerage and crypto products across international markets with an accent on acquisition strategy, channel-level measurement, and budget optimization. Focus on designing structured experiments, quantifying incrementality, and translating complex data into strategic growth recommendations.

Location: Must be based in Menlo Park, CA or New York City, NY (Hybrid: 3 days in-office per week required)

Salary: $129,000–$195,000 USD (based on compensation zone)

Company

A mission-driven fintech company building the future of finance through democratized access to financial markets.

What you will do

• Build and scale performance marketing strategies for international brokerage and crypto products.
• Define and optimize acquisition volume, CAC, LTV, and payback periods across multiple channels.
• Design and execute incrementality tests and lift studies to measure channel effectiveness.
• Collaborate with creative and legal teams to ensure country-specific compliance and messaging.
• Partner with product and analytics teams to improve user journeys and conversion funnel performance.

Requirements

• Must be able to work from Menlo Park, CA or New York City, NY office (3 days/week).
• 7+ years of experience in performance or growth marketing within consumer fintech or high-intensity data industries.
• Proven track record of scaling paid acquisition programs in international markets outside the US.
• Strong analytical depth with hands-on experience using SQL for data-driven decision making.
• Experience designing structured experiments and multi-touch attribution models.

Culture & Benefits

• Performance-driven compensation including bonus programs and equity ownership.
• 100% paid health insurance for employees and 90% for dependents.
• 401(k) matching and employer-paid life and disability insurance.
• Flexible lifestyle wallet for wellness and learning expenses.
• Time off including paid leave, company holidays, and parental leave.