Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)

TL;DR

Senior Director, Head of eCommerce, Direct to Consumer (DTC, US): Own end-to-end DTC P&L, digital strategy, and customer experience for consumer lifestyle products with an accent on merchandising, performance marketing, site optimization, and operations. Focus on scaling eCommerce revenue, driving cross-sell/upsell strategies, and optimizing customer journeys from PDP to post-purchase.

Location: Needham, MA, United States

Salary: $195,000 - $299,000 USD

Company

Global product design and technology company powered by Shark and Ninja brands, delivering innovative lifestyle solutions sold worldwide.

What you will do

• Own US DTC growth strategy, P&L including pricing, promotions, merchandising, and profitability
• Develop digital merchandising, personalization, A/B testing, CRO, and content-to-commerce experiences
• Align performance marketing (paid search, social, affiliates, email) with business goals to improve ROAS and retention
• Lead operations with supply chain, fulfillment, 3PLs, and post-purchase support
• Build and lead multidisciplinary eCommerce team while collaborating cross-functionally
• Represent DTC consumer voice in product launches, campaigns, and planning

Requirements

• 8-12+ years in eCommerce, digital marketing, or DTC leadership, preferably consumer goods
• Proven track record growing DTC business and owning revenue P&L
• Expertise in digital platforms (Shopify Plus, Salesforce Commerce Cloud), analytics (GA4), marketing tech
• Strong commercial acumen, digital merchandising, consumer behavior, conversion optimization
• Experience with eCommerce tools (Bloomreach, SFCC/Shopify capabilities)
• Leadership, team development, cross-functional collaboration skills

Culture & Benefits

• Outrageously Extraordinary mindset focused on innovation, boundary-pushing, and market disruption
• Competitive health/dental/vision insurance, HSA with contribution, 401(k) matching, stock purchase
• Generous PTO, holidays, parental leave, short/long-term disability, life insurance
• Learning programs, product discounts, referral bonuses, wellness, backup care, pet/legal insurance
• Diversity, Equity, Inclusion emphasis with career growth opportunities