Manager, DTC Merchandising

TL;DR

Manager, DTC Merchandising (eCommerce): Own and grow a DTC category like a business, accountable for assortment strategy, revenue growth, margin performance, and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising. Focus on data-driven decisions, cross-functional partnership, and test-and-learn approaches to optimize performance, conversion, and ROI.

Needham, MA, United States

Salary: $90,000 - $155,300 USD

Company

Global product design and technology company powered by Shark and Ninja brands, delivering lifestyle solutions sold worldwide through retailers and DTC.

What you will do

• Own revenue, margin, and inventory targets for your DTC category, identifying risks and taking decisive action.
• Define role-based assortment strategy, evaluate SKU productivity, and shape line plans with Product, Supply Chain, and Marketing.
• Manage demand forecasts, inventory flow, and risk mitigation in partnership with Supply Chain.
• Develop promotional and pricing strategies, evaluating effectiveness and trade-offs.
• Lead end-to-end on-site merchandising to drive conversion, AOV, and revenue through visibility, navigation, and bundling.
• Translate data into actions using sales, conversion, traffic, and customer insights.

Requirements

• 5–8+ years in merchandising, DTC/eCommerce, buying, or category management.
• Strong commercial and financial acumen in margin, forecasting, and inventory management.
• Experience owning or influencing assortment, pricing, and promotional strategy.
• Highly analytical, turning data into actionable insights.
• Experience in eCommerce or omnichannel retail environments.

Nice to have

• Direct experience with DTC site merchandising and digital shelf optimization.
• Background in consumer products or hard goods.
• Experience in test-and-learn or experimentation-driven environments.

Culture & Benefits

• Outrageously Extraordinary mindset focused on innovation, pushing boundaries, and delivering results.
• Competitive health, dental, vision insurance; HSA with company contribution; 401(k) matching.
• Generous PTO, company holidays, parental leave, short/long-term disability, life insurance.
• Employee stock purchase, product discounts, referral bonuses, wellness programs, learning opportunities.
• Back-up child/eldercare, pet insurance, pre-paid legal, identity theft protection.
• Diversity, Equity, and Inclusion emphasis with career acceleration support.