Director, Planning (Marketing)

TL;DR

Director, Planning (Marketing): Driving media planning across specific clients and being a media planning expert with an accent on developing an advanced understanding of media channels, channel ecosystems and planning best practices. Focus on campaign management, effective communication, and compelling storytelling.

Location: This is a UK based role and requires individuals to have the right to work in this location

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Develop an advanced understanding of media channels, channel ecosystems and planning best practices.
• Oversee campaign management, ensuring quality control and output is of the highest standard.
• Own planning presentations including defining the inputs needed and working with the wider teams to compile work and meet deadlines.
• Lead brainstorm and idea creation for campaigns.
• Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business.

Requirements

• Develops breadth and depth of industry understanding.
• Comfortable presenting both direct from platform and developing a story from data but delivered outside of platform.
• Has an expert knowledge of client and agency structures.
• Leads the delivery of relevant and accurate information to drive maximum impact.
• Applies best practice to campaign management and acts as the escalation point for issues.
• Applies knowledge of client, audience, channel, market and category to effectively deliver compelling multi-media plans.

Culture & Benefits

• Commitment to Be Extraordinary, investing in employees to inspire transformational creativity.
• Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
• Comprehensive benefits package including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Adopted a hybrid approach, with teams in the office around four days a week.