Senior Brand Director (Gamedev)

TL;DR

Senior Brand Director (Gamedev): Shaping the global brand strategy and elevating the brand’s presence worldwide for Dead by Daylight with an accent on brand positioning, identity, messaging, and player experience. Focus on innovative marketing initiatives, formats, platforms, and partnerships.

Location: Montreal, QC

Company

hirify.global is a dynamic, independent studio crafting unforgettable gaming experiences across PC, console, and mobile platforms.

What you will do

• Own and evolve the global brand strategy for Dead by Daylight.
• Elevate brand awareness worldwide by championing innovative marketing initiatives.
• Lead and support the Brand and Social teams, fostering creative excellence, accountability, and strategic clarity.
• Oversee the global social media strategy, defining channel-specific approaches to engage diverse player audiences.
• Drive strong cross-functional alignment with Product, Creative, Community, Influencer, and Marketing teams.
• Influence executive decision-making through clear, insight-driven recommendations grounded in data and market understanding.

Requirements

• Extensive experience leading global brand strategy for a large-scale consumer, entertainment, or live service brand.
• Strong expertise in brand positioning, identity systems, and multi-channel storytelling.
• Proven experience managing and developing senior marketing leaders and high-performing teams.
• Ability to translate analytics, social listening, and brand health metrics into strategic direction.
• Solid understanding of creative production workflows across video, art, and social content.
• Strong leadership presence, collaboration skills, and comfort operating at both strategic and execution levels.

Culture & Benefits

• Dynamic, independent studio of over 1200 passionate employees.
• Studios in Toronto, Rotterdam, and the UK.
• Focus on Services and Original Games.
• Collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo.
• Believes in giving everyone a fair shot and embraces a diverse and creative environment.