Marketing Lead (Greater China, Fintech)

TL;DR

Marketing Lead (Greater China, Fintech): Own the end-to-end growth P&L for the Greater China market, focusing on new client acquisition from startups and founders going global with an accent on demand generation programs and revenue impact. Focus on directing localized social channels, performance marketing campaigns, and field events in key hubs.

Location: Remote-first and flexible working arrangements

Company

International fintech startup combining SaaS with human-in-the-loop services for admin, accounting, and bookkeeping to thousands of businesses worldwide.

What you will do

• Own growth P&L including CAC, LTV, and payback period for Greater China, emphasizing new client acquisition.
• Define and execute demand generation programs to accelerate pipeline and revenue.
• Manage, mentor, and develop a Marketing Executive, delegating tasks and ensuring alignment.
• Control regional marketing budget across digital, social, performance, partner, and field channels for maximum ROI.
• Direct content strategy for WeChat, Xiaohongshu, Douyin; launch campaigns on Baidu, Tencent, ByteDance; optimize Chinese website for CRO/SEO.
• Prospect B2B partners for co-marketing; plan offline/hybrid events like trade shows and webinars; analyze data from analytics and CRM.

Requirements

• Experience owning growth P&L and demand generation in Greater China startup/SME ecosystem.
• Proficiency in Chinese social platforms (WeChat, Xiaohongshu, Douyin) and ad ecosystems (Baidu, Tencent, ByteDance).
• Skills in performance marketing, influencer campaigns, SEO/CRO, B2B partnerships, and event planning.
• Strong data analysis with Google Analytics, Baidu Tongji, CRM for reporting and optimization.
• Ability to manage budgets, mentor reports, and foster high-performance culture.

Culture & Benefits

• Open, inclusive environment with startup founders rooted in the ecosystem.
• Agile, goal-focused model with remote-first and flexible arrangements.
• International team with diverse culture.
• Competitive remuneration package.
• Opportunity to grow with a high-ambition startup.