Social Media Performance Manager (Medtech)

TL;DR

Social Media Performance Manager (Medtech): Developing and leading paid social media acquisition strategies across Meta, TikTok, and Reddit with an accent on account architecture, regulatory compliance, and performance governance. Focus on designing complex tracking frameworks, conducting hypothesis-led testing, and translating performance data into actionable growth strategies within a regulated healthcare environment.

Location: Hybrid role based in the United Kingdom

Salary: £45,000–£55,000

Company

hirify.global is a leading digital health company specializing in cannabis-based medicines, dedicated to improving patient access to safe treatments through innovative technology and clinical care.

What you will do

• Develop and lead paid social acquisition strategies across Meta, Reddit, TikTok, and emerging platforms.
• Design and govern bespoke paid social frameworks, including account architecture and performance optimization logic.
• Configure technical setups such as tracking frameworks, conversion events, and attribution logic.
• Monitor and analyze campaign performance using structured testing to ensure ROI and budget efficiency.
• Collaborate with cross-functional teams, including creative, product, and clinical, to ensure all content is compliant with healthcare regulations.
• Translate complex performance data into insights and recommendations for senior stakeholders.

Requirements

• Minimum 7 years of professional experience in paid digital performance marketing.
• Proven experience managing paid social campaigns at scale across Meta, TikTok, and/or Reddit.
• Demonstrable experience operating within regulated or restricted advertising environments like healthcare, pharmaceuticals, or financial services.
• Advanced analytical skills regarding attribution, conversion funnels, and performance data.
• Strong technical understanding of paid media tracking and campaign architecture.
• Excellent written and verbal communication skills.

Nice to have

• Experience in healthcare or telemedicine.
• Familiarity with GA4, consent-led tracking environments, and attribution modeling.
• Experience supporting multi-country or international paid media programs.
• Exposure to Paid Search or broader performance marketing channels.

Culture & Benefits

• Competitive salary with annual reviews.
• Generous leave starting at 25 days, increasing with tenure, plus bank holidays.
• Pension matching contributions up to 5%.
• Flexible work-from-home options and wellness initiatives.
• Support for professional growth and representation at industry events.
• Enhanced maternity and paternity leave policies.