Performance Marketing Manager (Medtech)

TL;DR

Performance Marketing Manager (Medtech): Leading paid social acquisition strategy across Meta, TikTok, and emerging platforms in the UK, focusing on navigating complex MHRA and platform policies. Focus on optimizing performance using data analytics, structured testing, and delivering compliant, high-performing assets.

Location: Hybrid in the UK. Must be based in the UK.

Salary: £50K – £55K

Company

hirify.global UK is a leading digital health company specializing in cannabis-based medicines (CBPM), dedicated to improving patient access to safe and effective treatments.

What you will do

• Lead paid social acquisition strategy across Meta, TikTok, Reddit, and emerging platforms in the UK and international markets.
• Manage large paid media budgets, driving ROI, and optimising performance using data analytics and structured testing.
• Utilise GA4, server-side tracking, and attribution modelling within health data constraints.
• Analyse campaign and funnel performance to generate commercially meaningful insights and recommendations for senior stakeholders.
• Work cross-functionally with teams to deliver compliant, high-performing paid social assets.
• Act as the paid social SME, advising on platform policy, compliance, and feasibility.

Requirements

• 6+ years’ experience in paid digital performance marketing, managing large-scale paid social budgets (£100k+/month) across Meta and TikTok.
• Experience in regulated advertising environments, with knowledge of MHRA or equivalent healthcare standards.
• Proficiency in tracking, GA4, and consent-led frameworks.
• Comfortable being highly autonomous, managing complex workloads, and collaborating with multiple stakeholders.

Culture & Benefits

• Generous Leave: 25 days holiday (rising to 27 after year one and 30 after year two) + 8 bank holidays.
• Pension Matching: Up to 5% employer matching contributions.
• Flexibility and Wellness: Work-from-home options and cycle-to-work scheme.
• Growth Opportunities: Collaborate across teams and represent hirify.global at events, with support to grow your skills and impact.
• Enhanced Maternity & Paternity Leave.