Senior Director of Brand & Experience

TL;DR

Senior Director of Brand & Experience (AI Health): Own master narrative, brand system, and experience end-to-end with an accent on psychology, storytelling, visual persuasion, and AI-driven personalization. Focus on experimentation, A/B testing, SEO/AEO optimization, and scaling across B2C, B2B, B2B2C channels to drive growth and conversion.

Location: Remote (USA). Must be authorized to work for any employer in the U.S.; no visa sponsorship.

Salary: $200,000 - $225,000 annually (bonus eligible).

Company

AI-powered digital health company using Digital Twin technology to improve metabolic health for chronic diseases like diabetes and obesity, backed by top VCs and scaling rapidly across the U.S. and globally.

What you will do

• Own Twin’s master narrative, applying psychology and persuasion principles across all brand touchpoints for members, employers, and health plans.
• Manage brand system including voice, tone, visual identity, and consistent expression across website, marketing, sales, PR, and partner channels.
• Lead TwinHealth.com experience, narrative flow, UX alignment, and optimization for SEO, AEO, and AI-powered discovery.
• Develop visual persuasion strategy and design principles to communicate trust and credibility across experiences.
• Use AI for hyper-personalized assets, workflows, and fast experimentation with A/B tests to improve engagement and conversion.
• Lead storytelling for product launches, social proof strategies, and cross-functional partnerships with Growth, Product Marketing, Sales.

Requirements

• 10+ years leading brand, narrative, or experience at high-growth consumer or health-focused company.
• Deep understanding of human psychology, behavior, persuasion, and audience motivation.
• Hands-on experience with AI for creating, personalizing, and scaling marketing assets.
• Proven ability to run fast experiments, A/B and multivariate tests across B2C, B2B, B2B2C.
• Executive presence to influence senior stakeholders and lead a small high-impact team.
• Mission-driven with strong work ethic; must be U.S. work authorized (no sponsorship).

Culture & Benefits

• Remote work with a global, accomplished team and high flexibility.
• Competitive compensation with equity participation and bonus eligibility.
• Unlimited vacation (manager approval), 16 weeks paid parental leave for delivering parents, 8 weeks for non-delivering.
• 100% employer-sponsored healthcare, dental, vision (80% family); HSA/FSA options, 401k plan.
• Supportive, collaborative environment focused on passion, talent, trust, and meaningful impact.